> Use whatever typographic rules you like, as long as it communicates the ideas you like to tell...?! Following conventions & rules is exactly how you communic

> Use whatever typographic rules you like, as long as it communicates the ideas you like to tell...?! Following conventions & rules is exactly how you communicate those ideas. Failing to do so tends to cause confusion and distraction. It's not about what's right and what's wrong—it's about compassion for one's readers.