> Good To Great" (Jim Collins) was published in 2001 It was completely different social landscape, people participate in culture at a much higher rate today.

> Good To Great" (Jim Collins) was published in 2001 It was completely different social landscape, people participate in culture at a much higher rate today. The time people devote to catch up with latest social trends, celebrity news, rivalries etc. is unprecedented. Say if a culture icon like the Beatles were in their prime today they'd have something like 1.2B instagram followers.