Sure, and I do read food articles with lots of character sometimes, particularly from chefs or reviewers/critics on fairly mainstream/large sites like the guard

Sure, and I do read food articles with lots of character sometimes, particularly from chefs or reviewers/critics on fairly mainstream/large sites like the guardian. But I do that when I want to read something whimsical, informative or entertaining. 99% of the time, if I've found someone's cooking-blog it's because I want to cook something specific, right now! I guess the annoyance is someone trying to sell me on one thing when I really want the other :)