You might also like Barry Schwartz' work on choice overload. His book is nice, but the TED talk captures most of it too: http://www.ted.com/talks/barry_schwart

You might also like Barry Schwartz' work on choice overload. His book is nice, but the TED talk captures most of it too: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch...