> Anyone who wants access to Apple's base of high-value mobile users. This high-value user is getting increasingly tired of Apple's shit and is actively lookin

> Anyone who wants access to Apple's base of high-value mobile users. This high-value user is getting increasingly tired of Apple's shit and is actively looking for an alternative. Their stewardship of the App Store is increasingly abysmal. Their promotion of subscription pricing over other business models is anti-consumer. And "it just works" is increasingly a punchline (try using Time Machine in 2022). Apple still has two advantages though: excellent hardware and a focus on privacy. The former was at-risk in the 2016-2020 keyboard era, but they have course-corrected somewhat. The latter seems increasingly at risk with moves like the recent CSAM kerfuffle. Apple's once small but excellent stable of third party software has grown increasingly unpalatable. There are many more apps, sure, but when it seems like 9/10 are either outright scams or subscription services for things as simple as calculators and notes apps it's hard for me to look at their marketplace with anything other than disgust.