> First surprising thing I learned is that users don't usually actually have the will to spend any amount of time giving feedback. People love to give feedback

> First surprising thing I learned is that users don't usually actually have the will to spend any amount of time giving feedback. People love to give feedback, and they especially to complain. If you have enough users they'll do it entirely on their own, creating forums and subreddits to discuss a particular program or service. Get your users talking to each other about your stuff and it's much much easier. When I dismiss a plea for leaving feedback it's usually because I was bothered with the request while in the middle of a task I was trying to complete, I was asked to hand over personal information (like an email address) to some random 3rd party hired to collect the data, or it seemed like a scam (like "rate/review my product and get a free X!"