I never thought about this consciously, but there's something there. If I feel a product is made by one or few close-knit people, there's a sense of empathy. I

I never thought about this consciously, but there's something there. If I feel a product is made by one or few close-knit people, there's a sense of empathy. I want to support the underdog, show gratitude, establish contact. So just the aura of small shop invites and encourages me to contact. A large company, no matter how friendly, does not make me eager to write/contact/feedback: There's an implicit subconscious assumption that my feedback will get lost in gears of the massive machine; that whoever receives feedback has no input on development or product; and that best I'll get an insultingly cheerful copy&paste from their customer service 3 ring binder. My 2 cents :)