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> The biggest mistake I see PMs make is coming in with an over optimism bias and assuming that your product must be top of mind for all users when the reality i
by brimble 4y ago
> The biggest mistake I see PMs make is coming in with an over optimism bias and assuming that your product must be top of mind for all users when the reality is that the most often scenario you discover from user interviews is that the problem you're trying to solve is of relatively minor importance to most people.
You see this come through in products all. The. Damn. Time.
Some PM, and probably one or more designers who were on their side, wanted an "experience". The user just wants to get in and out of your thing as fast as possible and in a way that requires minimal attention.
I just wanted to pay my fucking water bill. A barely-formatted HTML form with nothing else on the page would have been better than almost anything they might come up with. Anything but expert and extremely tasteful efforts to improve on that, will just make it worse. But no. The PM wanted an "experience".
And don't get me started on people in software who complain about users complaining about redesigns. Those users just wanted to do the three clicks they do every morning to do the one thing they do with your software, then forget about it again until tomorrow. You surprised them with a full screen "LOOK WHAT'S NEW" they didn't want and had to figure out how to get rid of, then made them waste some time playing "Where's Waldo" for the element they usually click, and maybe even made it so they couldn't figure out how to do that one thing at all. Of course they're not happy.
- Shared404 4y ago> Anything but expert and extremely tasteful efforts to improve on that, will just make it worse. This is very important in my mind. Frequently when people talk about mfing website or similar philosophies, you get response like "Well you can improve that in this very specific way". Yes. You can improve it. But think twice first, not everything is broken just because it hasn't been touched. And a lot is broken because it has.
- stackbutterflow 4y agoThe users just wanted to do three clicks. The same they do every morning. The one thing they do with with the program. But each user does three different clicks, to each do one different thing.