This may already be implicit in your question, but that putative company has to be clearly intending to offer goods or services to EU visitors (which isn't spec

This may already be implicit in your question, but that putative company has to be clearly intending to offer goods or services to EU visitors (which isn't specifically defined but might mean something like accepting payment in Euros or advertising towards EU citizens). This seems like a vanishingly small percentage of "small US companies" although I do see your point re: enforcement.