Advertising is awful because the incentive system is fundamentally broken. The only thing a publisher has to risk by showing crappy ads is you going to another

Advertising is awful because the incentive system is fundamentally broken. The only thing a publisher has to risk by showing crappy ads is you going to another site. Even the sites with the most annoying ads will only lose a small percentage of visitors if the ads become more annoying. They have nothing to gain by making ads appealing. The problem with online advertising is that the system is entirely skewed to the advertisers. Since they are the ones injecting money into the system, they get whatever they want. If they want to annoy you, then they get to annoy you. And there's nothing wrong with that. They are the customers. The Deck is really cool, and so is InfluAds. But those solutions don't seem to scale. Exclusivity doesn't solve the underlying problem, it just passes it along to someone else. The solution to the problem lies in finding a way to make money from a website that doesn't involve doing whatever an advertiser tells you to do. The details of this solution are left as an exercise for the reader.