His first comment says the opposite and that they've tried hard to get the price down. Of course we have to trust him on that: https://news.ycombinator.com/item

His first comment says the opposite and that they've tried hard to get the price down. Of course we have to trust him on that: https://news.ycombinator.com/item?id=25063726#25067359 https://news.ycombinator.com/item?id=25063726#25067359 But I can’t really find any other large format e-ink displays with the driving hardware (which can be even pricier than the display), so I’m inclined to believe him.