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You're way way off the mark with your thoughts on these new "ad networks". DF is not a good example, gruber is a brand, DF isn't just a website and his use of a
by citricsquid 15y ago
You're way way off the mark with your thoughts on these new "ad networks". DF is not a good example, gruber is a brand, DF isn't just a website and his use of a small ad network is proof of nothing. He would make a lot more with adsense etc, but money isn't his goal. You have to assume money is someone's goal when they run adverts, otherwise why run adverts?
We tried out one of the fancy curated ad networks (projectwonderful) and if our experience is anything to go by they suck, they absolutely suck. Unless you are in a very specific niche they will not do anything but make your revenue tank.
There's a reason these advert displays are not widely popular, it's because they pay nothing. Sure on a blog with a few thousand visits what's the difference between $100 and $50? Larger sites will hurt a lot.
- hristiank 15y agoYes, I agree that Gruber is not the best example but is just that an example. I am trying to prove a point which is that there are ways to make money online from advertising. I do not have any experience with the networks first hand but from what I can gather from their websites and other places they are a step in the right direction. I know most "big" websites will not change but at least if smaller blogs and sites start experimenting with something other than AdSense I think it would create a better experience for the end user (us).
- dangrossman 15y agoIt's not a better experience for the end user if there's not enough revenue to create the content for the end user in the first place.