Huh? Snap has really buckled down and gone from a forgone conclusion to having record quarters of revenue growth and monetization. They have repeatedly focused

Huh? Snap has really buckled down and gone from a forgone conclusion to having record quarters of revenue growth and monetization. They have repeatedly focused on digging in and trying new things. Spectacles wasn't a ground-breaking idea, but it was a GREAT innovative shot which was hard to copy by FB at the time. Similarly this is another great innovation hard to have others copy. Is it niche? Yeah probably, but it shows they are looking at ALL the interesting areas. For what it's worth, Snap has been ahead of the game on AR filters and AR tech for a while. Releasing this doesn't imply they aren't also doing work there.