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> Twitter also said it accidentally over-counted the number of monetizable daily active users because of a feature that allowed people to link multiple separate
by tnzk 4y ago
> Twitter also said it accidentally over-counted the number of monetizable daily active users because of a feature that allowed people to link multiple separate accounts together in order to conveniently switch between them. It counted those two separate accounts as two users for more than three years.
Feels like they can be technically two users. Is there a strict regulation how they should be counted for tech giants like Twitter?
definition for
- jedberg 4y agoThere is no legal definition of MAU. However the industry standard is that it represents total number of customers, so it wouldn't make sense to count one person twice if they have two accounts, because they are still just one customer.
- jdrc 4y agooften they are agents that manage social media for different businesses. they should be counted as separate
- jedberg 4y agoThey are still one set of eyeballs and one brain to advertise to. Since the metric is mainly for the purpose of "how many eyeballs might see these ads" it still makes more sense to count them as one.
- numpad0 4y agoFeels like a quirk comes from the fact that a lot of prominent pseudonymous Twitterers, that they make accounts per communities and go extra miles to dis-link each ones, especially from real life identities.
- NaturalPhallacy 4y agoTangential, but twitter's customers aren't their users, it's their advertisers. The users are the product.