"the fitness industry is a graveyard of once-buzzy businesses that abruptly stopped growing—much to their investors’ chagrin—at least in part because they never

"the fitness industry is a graveyard of once-buzzy businesses that abruptly stopped growing—much to their investors’ chagrin—at least in part because they never had a plan to turn anyone into a customer who wasn’t already pretty fit." Definitely a lesson in how you capture customers beyond those who would be already inclined and/or able...