Remember that you want to fail fast. The worst thing is to gestate and think about an idea for months/years. Just get it in front of people and try to sell it.

Remember that you want to fail fast. The worst thing is to gestate and think about an idea for months/years. Just get it in front of people and try to sell it. If some companies decide to implement the idea in house that's OK. There are other companies, hopefully one of them will pay you to solve their problem. When you chat to them get them talking about how bad the problem is, and all of the things that they have tried. 95% of the time they should be talking and you should listen.