i'd love to know about google competitors. it's just that any new one i try is either already owned by google, is using someone else's results, is doing stupid

i'd love to know about google competitors. it's just that any new one i try is either already owned by google, is using someone else's results, is doing stupid stuff like planting trees meant to distract us from real solutions to global warming, etc. i thought some smart people would get together, get some funding, spin up a search engine in a couple of days using the cloud, and see if there was something there. wonder what keeps that from happening. privacy maybe?