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This is what happens when you hire a German designer from Audi and promote him to CEO when the design thinking he brings along with him actually generates remar
by davidthewatson 4y ago
This is what happens when you hire a German designer from Audi and promote him to CEO when the design thinking he brings along with him actually generates remarkable results without the soul killing side effects of the business people before him.
https://en.wikipedia.org/wiki/Peter_Schreyer https://en.wikipedia.org/wiki/Peter_Schreyer
I'm OK with a car company doing things that are not aimed expressly at making cars. I happen to like what they've done with the last ten years of cars leading up to:
https://www.kia.com/us/en/ev6 https://www.kia.com/us/en/ev6
despite the fact that I prefer biking, motorcycling, or trains. My dog doesn't fit into those other modes very well.
- deleted 4y ago[deleted]
- user_7832 4y agoI just wanted to add on to your comment - if someone's looking for a high-quality design house/organization (though not in the typical sense), I'd highly recommend looking at Type7. They're based off Porsche from what I understand, and while most of their content appears to be on Instagram (and in some ways they're more a collaborator rather than a design studio), they've got an absolutely amazing aesthetic.
- sho_hn 4y agoHere's a nice recent interview with Schreyer about his career in Korea (in English): https://www.youtube.com/watch?v=LG3CP4hQsqQ https://www.youtube.com/watch?v=LG3CP4hQsqQ