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> - Apple’s 2021 opt-in privacy change makes FB/Insta/Messenger/WhatsApp ads less effective permanently for the highest margin demographic (iPhone users) > Thi

> - Apple’s 2021 opt-in privacy change makes FB/Insta/Messenger/WhatsApp ads less effective permanently for the highest margin demographic (iPhone users) > This will be worked around - the impact isn't as large as people make it out to be. And you think Apple will stay put and do nothing? You can expect that as soon as they find a work around, Apple is gonna screw them again. They have no chances.

whimsicalism 4y ago
Depends on the work around. I don't think it is possible to get between app tracking data from some side channel, Apple will definitely block that through legal if not technical enforcement. But they can use data from Android to infer user behavior for Apple users. Also, they can still use tracking data from their own properties (IG, FB, Whatsapp).
- WYepQ4dNnG 4y ago
  Less and less people are using FB .. perhaps IG and Whatsapp yes, although you have to consider that privacy regulations can only get more stringent over time. Will they go bankrupt ? I don't think so. Will they be able to grow at the rate of the last 10y? I don't think so. I think they peaked already.
  - djohnston 4y ago
    If they grew at the rate of the last 10 years we'd need to make a few extra billion people to use their product.
  - ahahahahah 4y ago
    > Less and less people are using FB Are we just making things up now? FB users increased over the last quarter and are at an all-time high.
- kd913 4y ago
  Android is going down the same direction as Apple with the privacy sandbox. https://blog.google/products/android/introducing-privacy-sandbox-android/ https://blog.google/products/android/introducing-privacy-san...
  - whimsicalism 4y ago
    Yeah but for very different motivations. Google is doing this because it is like throwing a banana in Mario kart for your competitors to slip on.
cheriot 4y ago
If two apps can both identify a user then they will be able to combine that data. Apple took away the one identifier they controlled. What are they going to do next?

whimsicalism 4y ago

Depends on the work around. I don't think it is possible to get between app tracking data from some side channel, Apple will definitely block that through legal if not technical enforcement. But they can use data from Android to infer user behavior for Apple users. Also, they can still use tracking data from their own properties (IG, FB, Whatsapp).

WYepQ4dNnG 4y ago
Less and less people are using FB .. perhaps IG and Whatsapp yes, although you have to consider that privacy regulations can only get more stringent over time. Will they go bankrupt ? I don't think so. Will they be able to grow at the rate of the last 10y? I don't think so. I think they peaked already.
- djohnston 4y ago
  If they grew at the rate of the last 10 years we'd need to make a few extra billion people to use their product.
- ahahahahah 4y ago
  > Less and less people are using FB Are we just making things up now? FB users increased over the last quarter and are at an all-time high.
kd913 4y ago
Android is going down the same direction as Apple with the privacy sandbox. https://blog.google/products/android/introducing-privacy-sandbox-android/ https://blog.google/products/android/introducing-privacy-san...
- whimsicalism 4y ago
  Yeah but for very different motivations. Google is doing this because it is like throwing a banana in Mario kart for your competitors to slip on.

cheriot 4y ago

If two apps can both identify a user then they will be able to combine that data. Apple took away the one identifier they controlled. What are they going to do next?