Far bigger problem is that DAU and MAU are a vague metric and don’t reflect the amount of time on the site, click through rates, advertiser interest etc. For a

Far bigger problem is that DAU and MAU are a vague metric and don’t reflect the amount of time on the site, click through rates, advertiser interest etc. For a crude yardstick during a growth phase, sure. For measuring the long term health of a mature business, nope.