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> And it worked; it got onto Hacker News, though that may not be the target demographic. Exactly. > though that may not be the target demographic. I'm thinki
by mikae1 5y ago
> And it worked; it got onto Hacker News, though that may not be the target demographic.
Exactly.
> though that may not be the target demographic.
I'm thinking this is exactly one of their target demographics for a campaign like this. Aware, forward-thinking and often young to mid-life consumers. To Kia, every car buyer is a good car buyer. To the planet, it's quite the opposite.