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So, for anyone asking the "why" question... It's called marketing and this is an attempt to make Kia look like they care about "the nature". It's obviously try
by mikae1 5y ago
So, for anyone asking the "why" question...
It's called marketing and this is an attempt to make Kia look like they care about "the nature". It's obviously trying to appeal to a younger demographic that does no longer care about cars and are worried about the future of our planet.
- bombcar 5y agoAnd it worked; it got onto Hacker News, though that may not be the target demographic. Kia has done some nice things, I like the styling on their minivan.
- rcpt 5y agoHuh yeah those minivans sure look nice. I bet they have attractive financing available at my local Kia dealership. I'll check it out today!
- mikae1 5y ago> And it worked; it got onto Hacker News, though that may not be the target demographic. Exactly. > though that may not be the target demographic. I'm thinking this is exactly one of their target demographics for a campaign like this. Aware, forward-thinking and often young to mid-life consumers. To Kia, every car buyer is a good car buyer. To the planet, it's quite the opposite.
- goatcode 5y agoIt's making me want to buy a Kia even less. Though, I'm likely not the target demographic; being an aging curmudgeon who usually buys used, repairs himself, and runs into the ground before buying again.
- HPsquared 5y agoThe more (other) people buy new cars, the cheaper they become in the used market.
- asdff 5y agoI can't wait for the cognitively dissonant marketing campaigns for EVs in the next 10 years telling me to buy more new globally produced things that are marginal upgrades to what I already have here locally. OTOH when is the last time you've ever seen an ad for a Trek or a Schwinn? This is the time when bike marketers can come and eat everyones lunch with simple facts and logic. Much better to only need 15 pounds of metal and your own power to move around than 4000lbs of metal and power from a natural gas plant to move yourself around. Hopefully we see more ads for bikes in the coming decades.
- dendrite9 5y agoI thought Trek was remarkably upfront for a big (for bikes at least) company deciding to talk about sustainability and where they stand with it. https://road.cc/content/tech-news/trek-releases-its-sustainability-report-outlining-10-steps-285233 https://road.cc/content/tech-news/trek-releases-its-sustaina... I've heard recently that instead of getting electric motorcycles, the market is much more focused on e-bikes because there is less regulation around them.
- sjg007 5y agoYou sort of need a total city redesign. I am amazed at how much we rely on cars in the USA. We drive 300 miles for a $40 hotel room In Vegas.
- asdff 5y agoBougie ebikes honestly go for the price of gas motorcycles these days.
- camtarn 5y agoYep. Motorbikes are surprisingly cheap, e-bikes are surprisingly expensive. The difference though, at least in the UK, is that for a motorbike you have to shell out more money and time to go sit a series of driving tests before you're allowed to ride one; whereas for an e-bike you just strap on a helmet and go. I'm not surprised they're a lot more popular.
- drewda 5y agoI bought a Subaru car a few years ago and am now treated to their magazine in the mail every few months. It's pure "greenwashing": lots about hiking, camping, dogs, beer, arts and crafts... nothing about carbon emissions, exurban sprawl, or traffic safety.
- dtgriscom 5y agoI've always cringed when I saw Subaru's PZEV ("Partial Zero Emission Vehicle") badges. What the heck does this mean? Sure, the engine generates exhaust, but the bumper doesn't?
- fomine3 5y agoTo be fair Subaru has had good philosophy about safety for both driver and pedestrians. Eyesight was an early auto brake system.
- deleted 5y ago[deleted]