Also, many businesses, products, features, etc never survive long enough to get to "the long run" specifically because people were building out automation, test

Also, many businesses, products, features, etc never survive long enough to get to "the long run" specifically because people were building out automation, testing, etc. Doing all of the best practices can mean your competitors beat you, just because they deliver "good enough" faster than you deliver perfection It's not ideal but it's reality.