I had the exact same question; thanks for the explanation. This does not seem to be very efficient branding. Either you haven't heard of them yet or you're le

I had the exact same question; thanks for the explanation. This does not seem to be very efficient branding. Either you haven't heard of them yet or you're left thinking something along the lines of "Looks like that widget company has given up and switched to mobile im, maybe Slide or someone scared them off"