The link below is 100% not how this happens as it’s owned by oracle, but if you’d like to read about text/nlp and how it’s used in adtech today from a technical

The link below is 100% not how this happens as it’s owned by oracle, but if you’d like to read about text/nlp and how it’s used in adtech today from a technical perspective this is an excellent read. This product has been the #1 product in this space for many years. https://www.oracle.com/a/ocom/docs/corporate/acquisitions/grapeshot-methodology.pdf https://www.oracle.com/a/ocom/docs/corporate/acquisitions/gr...