I used to live in a major Texas city that refused to implement a bus service. After several years of criticism, they decided to finally trial a bus service. T

I used to live in a major Texas city that refused to implement a bus service. After several years of criticism, they decided to finally trial a bus service. They setup bus stops around the city to gather data and determine if this would be a service residents would use. Several bus stop started to appear about 2 miles from my home basically on a main parkway next to an open field. There were no bus stops next to the largest shopping mall in the community, nor in or around any of the growing suburbs that were forming during this time. Of course their trial failed because of lack of demand. They used this lack of demand to justify shutting down the service within a year of starting it. This is what Apple is doing. Setting a bus stop up next to an open field which will inevitably create data proving their narrative. A genuine attempt would certainly utilize their own branding. Creating a clear intent to bridge the trust their customers have gained for their brand to this service. Additionally, they would at least attempt to sell parts a lower cost since their own repair service is just a few dollars more. I think it is fairly clear what their intentions are with this service based on how they are incentivizing it's use.