Just to clarify my point: I pay a lot of atention to typography, and I believe it's exactly one of those invisible but crucial design choices. There are tons o

Just to clarify my point: I pay a lot of atention to typography, and I believe it's exactly one of those invisible but crucial design choices. There are tons of fonts that are very legible, but each of them conveys a different message. And choosing a slab serif font in 2011 just says: I'm going for the no-brainer choice, because slab-serif fonts are cool and trendy in 2011. And the same goes for drop shadows. I was expecting more creativity from people that warn you not to fall in the trends trap. But yes, it's perfectly legible and does the job. Just not creative in 2011.