A year or two ago the industry decided everything had to be 'a platform'. This is them saying "we too will chase industry trends for cash. we have a platform!!!

A year or two ago the industry decided everything had to be 'a platform'. This is them saying "we too will chase industry trends for cash. we have a platform!!! bring us your money". The branding/logo thing... I guess is to reinforce to potential customers that they do more than host code, I dunno. Nobody understands what DevOps means so I'm not sure why they'd lean into that.