This is roughly equivalent to saying we should put people in jail for 5 years for speeding because for some people a $50 fine just isn't that much. Punishments

This is roughly equivalent to saying we should put people in jail for 5 years for speeding because for some people a $50 fine just isn't that much. Punishments need to be proportionate. Executing people for stealing hub caps may well reduce the incidence of that but that doesn't make it OK. Misleading cancellation messaging just isn't that big of a deal. I really wish people would focus on the severity of what happened rather than just saying "it's not enough" just because they seemingly hate Uber. People's personal dislike of a company or person is not a basis for determining a punishment.