There are lots of decision points. Some people are deciding what to sell; others are deciding what to purchase. An organization that de-prioritizes security in

There are lots of decision points. Some people are deciding what to sell; others are deciding what to purchase. An organization that de-prioritizes security in what they produce could be punished by organizations that prioritize security in what they consume. In this way, decisions are shared to some extent. Consumers might be misled over the short-term, but at some point they become complicit. If a datacenter continues to purchase a model of generator after five high-profile failures of that model, they can argue all they want that it is the only model on the market that meets their needs. But clearly uptime is not their biggest consideration.