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I've used Square checkout. I honestly have no idea what "network effect" you're referring to. It has literally never occurred to me to select/deselect an onlin

I've used Square checkout. I honestly have no idea what "network effect" you're referring to. It has literally never occurred to me to select/deselect an online store or purchase/not-purchase something based on who the payment processor is. I usually don't even know that until after the decision has already been made and I've hit the "proceed to checkout" button. Who are these people who are like "well, I wanted (or didn't want) $THING but then I saw which of the many basically identical forms I'd be filling out to complete the purchase and changed my mind"?

rsanek 4y ago
It's possible you didn't pick the "remember me" option -- the network effect I get is that once I've used that payment network once, I can one-click purchase from any other merchant on the network (that is, I skip the "forms I'd be filling out" because the service already has a cookie and knows my payment/shipping info). I know I personally am more likely to finish a checkout flow if it is easy, and Shop Pay in particular is crazy fast when it's one-click even at merchants I've never before shopped at.