What I meant by anecdata with my first point is that it was purely a personal observation, an action that was a consequence of a consistently poor shopping expe

What I meant by anecdata with my first point is that it was purely a personal observation, an action that was a consequence of a consistently poor shopping experience in my part of the world, for the types of things I buy online. Typically I was only ever going to purchase the item(s) from one vendor, but need to generate & abandon multiple vendor carts to work out the cheapest option. Like many things in life, I assume everyone does this, but acknowledged that this may in fact be uncommon. With my second point, I might have been ambiguous in my comment about reliability of the number -- I was not disputing the 75% (or 85% on mobile) claim, as I have no doubt there are good numbers about this, and it's probably reliable to extrapolate those numbers from the various larger online shops that release those stats. I was suggesting the 'one trillion dollar problem' was a dubiously sounding figure -- apart from very large, very round numbers inevitably sounding like hyperbole, and something someone trying to sell me something to 'fix' that problem would very much want to talk up, there's the non-trivial problem of obtaining the total-$ figure on all those abandoned carts across every vendor's system over the year. The zero-sum reference is to the implied (and ludicrous) claim that if a trillion dollars worth of sales were abandoned, every year, and just in the USA alone, those dollars are still 'out there', unspent, sitting in someone's cookie jar, and all it would take is for a more streamlined checkout system in order to magically summon them forth and deliver them directly into the pockets of Bolt's customers.