This presentation sumaries the capstones of design nicely. One point I wildly disagree with: That design is not nearly half cultural pulse. To ignore the very

This presentation sumaries the capstones of design nicely. One point I wildly disagree with: That design is not nearly half cultural pulse. To ignore the very real pull of culture, and to do your own take on it, is to build unsellable design. Moreover, customers hear this cultural leitmotif and respond because they get the reference. This is the true balance of great designers. Finding their part in the chorus. Imagine we're talking about clothing design. It is a large formal event, a wedding or professional conference. Everyone wears the same thing out respect for the idea. If someone were to come in with a red tuxedo it may excite a few, but the last thing you'd call them was a creative visionary. Moreover, this event requires pants - and to not do so is bad news.