As far as I know, there is no objective evidence that demonstrates an aesthetic preference for the golden ratio, or designs being any more successful with it.

As far as I know, there is no objective evidence that demonstrates an aesthetic preference for the golden ratio, or designs being any more successful with it. According to studies done on the matter, nobody has demonstrated said preference: http://plus.maths.org/content/os/issue22/features/golden/index http://plus.maths.org/content/os/issue22/features/golden/ind...