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Yes. If you capture real buyer intent in certain categories (including fashion) you can put a lot of obstacles in front of them and not disrupt the sale. These
by flappyeagle 5y ago
Yes. If you capture real buyer intent in certain categories (including fashion) you can put a lot of obstacles in front of them and not disrupt the sale.
These might be up-sell or cart expansion opportunities. When a purchase is complete the user is likely to bounce.
- throwanem 5y agoYeah, I don't recall that we ever looked at this while I was with UA, so I haven't seen the failure modes firsthand and wanted to check my surmise. Thanks!