Right, it's a combination of the requirements of trademark law (i.e. distinction from existing marks and avoiding being/becoming a generic term) and the limitat

Right, it's a combination of the requirements of trademark law (i.e. distinction from existing marks and avoiding being/becoming a generic term) and the limitations of human language processing (i.e. it has to be easy to say, spell, and remember). You could consider the process of finding a good name as "prospecting entropy space", but that sounds too much like bitcoin mining. How about entroponautics? Entroponeering?