You have listed good points here but no matter how much money big companies(in this case wireless carriers) put behind lobbyists all it takes is just one compan

You have listed good points here but no matter how much money big companies(in this case wireless carriers) put behind lobbyists all it takes is just one company to stray from the pack. Why aren't in the US for example T-Mobile and Sprint trying to change their standing(# of customers) by actually providing something users want and need?