It's pretty poor to regress on the vast majority of currently available displays just because there are a handful of multi-thousand-dollar monitors available. A

It's pretty poor to regress on the vast majority of currently available displays just because there are a handful of multi-thousand-dollar monitors available. Apple can't even sell a 27" monitor for less than $1500 because the experience wouldn't be on-brand. If you look at the big-ticket items that Apple sells, they have cheaper versions of everything except displays. They only put their brand on the most expensive displays because they know what their software looks like on anything less.