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I feel you're right about most customers preferring the standard McDonald's cashier - but at the grocery store most customers prefer self-checkout. I wonder wh
by ALittleLight 5y ago
I feel you're right about most customers preferring the standard McDonald's cashier - but at the grocery store most customers prefer self-checkout. I wonder what that means.
Maybe it's the customization? If all I have to do is scan things, then I can do that about as fast as the professional checker, but if I have to make customizations and select from menu options and so on, maybe it's faster, and certainly easier, to let the professional do it.
I wonder if McDonald's, or similar, is taking the audio from their drive-thrus, and the resultant order, and using that to train a machine learning model. If you could train an ML system to be as easy to order from as the standard cashier, and combine that with a screen and an intuitive (and standardized) interface to modify the order, perhaps you could bring more people to self-ordering.
- shric 5y agoIt looks like you misread the parent. They said most customers prefer the self-order kiosks. This has been my experience too.
- ALittleLight 5y agoHuh, I guess I did. Where I live I feel most people ignore the self-order kiosks to order from the cashier.