Whole Foods locations are not a general purpose logistical operations nexus, though. They're already jammed full of food and bougie household goods, and highly

Whole Foods locations are not a general purpose logistical operations nexus, though. They're already jammed full of food and bougie household goods, and highly optimized as a retail outlet for food and bougie household goods. Even moving cheap Amazon consumer products into that space might risk destabilizing a very well-tuned cash cow that already enjoys the some of the highest profit per square foot that can be seen outside of a Trader Joe's. I doubt that nobody thought of this when Amazon first acquired Whole Foods. That they haven't done it so far implies that someone with much better access than we have to real information on the subject has already done the math, and decided not to.