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This is almost the perfect poster child for big upfront launch mandated by egotistical senior product people. CNN+ could have been launched like a startup usin
by richliss 4y ago
This is almost the perfect poster child for big upfront launch mandated by egotistical senior product people.
CNN+ could have been launched like a startup using Lean Startup/agility:
1. Take a third party streaming technology and create a simple solution and launch for free and see how many people start using it from friends and family. If lots then improve, if not then cancel and save a fortune.
2. If growth continues then launch to existing subscribers for free for 12 months, if not then cancel the project and save a fortune. Review how many people start using it over a longer time frame.
3. If growth continues launch as-is to everyone for free for 12 months and if not, cancel and save a fortune.
4. If growth continues introduce a cheap model after 12 months to entrap people and build out a better solution. If not cancel and save a fortune.
Cancelling and saving a fortune should be celebrated like success.
Instead a Senior Product person at CNN will have either jumped ship already or will jump ship soon to another senior role somewhere else with "launching a flagship online streaming platform" on their CV.
A lot of product people think they are Steve Jobs and shouldn't be questioned about their vision by the tech people. Only one was but a lot of companies still get hoodwinked by a charming Product person who paints a blue sky picture of possibility and the large scary threat of competitors.