The success of a product like a Tesla or anything really is most often less dependent on quality than it is on marketing hype. Getting financing for large under

The success of a product like a Tesla or anything really is most often less dependent on quality than it is on marketing hype. Getting financing for large undertakings like going to Mars is partially dependant on getting people interested. Even NASA does try to stir the pot before they get their budgets approved. So a service like Twitter might fit in the portfolio of a lot of companies. But maybe he just sees a future in the business if Twitter can successfully monetize and as far as I know it is profitable through advertising even now. If he does influence Twitter and improve the "free speech" problem, I think he could seriously improve the platform and make it more interesting and inclusive. If he wants to implement an ID system for every user, I think there is just another business incentive behind it and he saw the the current demography is ready to be milked.