It will take very little disruption to the service quality (think slow/janky app, service/feature outages, buggy functionality like search/filter not working re

It will take very little disruption to the service quality (think slow/janky app, service/feature outages, buggy functionality like search/filter not working reliably) for users to flee the service and move on to the next happening thing. The current user base twitter has is a result of key input activities – stable/performant software service at scale, growth hacking and marketing to cultivate/retain high-profile content generators/curators, third party tools ecosystem for whale users etc. Each of these things are not in a stable equilibrium. They need constant attention to keep them working. That requires talent AND understanding of current systems/mechanics. So if I were buying a service like Twitter, I would consider the brand/userbase as output (it is what I'm valuing, but not what I'm buying) and consider the code/mechanics and the talent that goes with it as the input (what I'm really buying).