Who? The Why would drive my who. For example, if my friends and colleagues were the pool of team members, The Why would drive who would best fit. Not just in sk

Who? The Why would drive my who. For example, if my friends and colleagues were the pool of team members, The Why would drive who would best fit. Not just in skills, but in the nature and purpose of the work. Who can work but - even in the initial example - it's more random (read: less reliable). The Why is far more intentional. It says we're going on a journey, do you want a ticket or not. Start with Why.