I don't think people are motivated that much by who they are working for or with. Nor is it the mission, but rather whether or not it aligns with the way they w

I don't think people are motivated that much by who they are working for or with. Nor is it the mission, but rather whether or not it aligns with the way they would like to shape the world around them. You will never get a vegan on boat at a meat processing plant, even in accounting. If it is litterally the only job around that pays well, they will be miserable there, but no matter why you process meat or who they can work with, they will hate their job because they would much rather train dogs or whatever, but that doesnt pay. You need to find the right people who want to advance your field, otherwise you might as well do everything yourself because it would be an halfassed attempt at best otherwise (as demonstrated by the economy). And then you need to involve them in every aspect they are interested in, companies should be democratic just like the states they operate from. Do more Co-ops. If you just want employees who blindly do what you want them to, then your enterprise will fail, slowly, but ultimately it will fail. Involve them on equal footing and it will soar. Because suddenly you dont have employees but co-owners as interested in your success as you are in theirs.