Start with Why: great title, found the audiobook extremely tedious. In my experience, the deep Why for a thing’s existence is almost always best approached late

Start with Why: great title, found the audiobook extremely tedious. In my experience, the deep Why for a thing’s existence is almost always best approached laterally. A workshop tool I created: Celebration-5W [1], the Who, What, When, Where (have some fun with this one), and Why of the celebration you’re going to have when you’ve achieved your next big breakthrough. CC-BY-SA. [1] https://www.agendashift.com/resources/celebration-5w https://www.agendashift.com/resources/celebration-5w Edit: A much better book is Bob Moesta’s Demand-side Sales 101. Not just for salespeople, it’s the best treatment of jobs-to-be-done (JTBD) that I have come across. Who, When (their “struggling moments”), and How you might help them make progress.