> In my experience “why” doesn’t drive motivation and impact. Instead ‘who’ does. I think this depends heavily on what the 'why' is - if it's a "Make the Compa

> In my experience “why” doesn’t drive motivation and impact. Instead ‘who’ does. I think this depends heavily on what the 'why' is - if it's a "Make the Company" - a new product, or challenging target for example - then the why will drive things. There's no point having a great 'who' if there's no 'why'. But if it's a "Run the Company" - debugging and maintaining an existing system for example - the who can make and drive enthusiasm and delivery much more.