This made me nostalgic, I remember when vanity URL shorteners were the coolest thing you could have. A new one popped up every few days and every company land g

This made me nostalgic, I remember when vanity URL shorteners were the coolest thing you could have. A new one popped up every few days and every company land grabbed for something custom they could use for social media. Then Twitter updated to make URLs use fewer characters by shortening them on the fly (and showing the original URL to viewers). The URL shortener craze died quickly after.