4 ms·

SpaceX is not just a technology problem. It's a sales and marketing problem. You're not selling to the mass market, you're selling to a government. You need to

by hsn915 5y ago

SpaceX is not just a technology problem. It's a sales and marketing problem. You're not selling to the mass market, you're selling to a government. You need to convince people with power to buy your product. If they don't, your business can't get off the ground.

ovao 5y ago
It’s hard to overstate how difficult this is.
tomp 5y ago
"We're 10x cheaper" is great marketing.
Breza 4y ago
If you're interested in the realitiesof running a modern rocket company, I highly recommend the book "Financing the New Space Industry." It talks about marketing and other aspects.