'rising cost of doing business online' is a disingenuous way to say that platforms have increased the # of ads they're serving in order to pretend they're still

'rising cost of doing business online' is a disingenuous way to say that platforms have increased the # of ads they're serving in order to pretend they're still viable businesses, and therefore user acquisition is bananas in every category retail bounceback / showroom-ification may be a short term trend for a few lucky online brands with scale, but ultimately mass customization has to eat apparel. The physical location of auto-tailors will depend on turnaround times, scanning tech, and consumer prefs